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Found 1 from your keywords: author=Frank Jefkins
cover
Advertising
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Frank Jefkins

DAFTAR ISI BAB 1 Advertising and the marketing function BAB 2 The Advertising Department BAB 3 Types of Advertising BAB 4 The Advertising agency BAB 5 Advertising media : above-the-line BAB 6 Advertising media : below-the-line BAB 7 Sales promotion BAB 8 Sponsorship BAB 9 Direct mail and direct response BAB 10 Exhibitions BAB 11 Copywriting BAB 12 Corporate Advertising BAB 13 Corpo…

Edition
Ed.4
ISBN/ISSN
0 273 63435 6
Collation
xxi ; 24.3 ; 394 hlm.
Series Title
-
Call Number
659.1 Jef a