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Found 1 from your keywords: subject="Shaping the Market Of...
cover
Marketing Management Edisi 11
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Philip Kotler

CONTENTS Part 1 Understanding Marketing Management Part 2 Analyzing Marketing Opportunities Part 3 Developing Market Strategis Part 4 Shaping the Market Offering Part 5 Managing and Delivering Marketing Programs BOOK REVIEW As markets change, so does marketing. Marketing is no longer a company department charged with a limited number of tasks: managing advertising , sendi…

Edition
Ed.11
ISBN/ISSN
0-13-0497150
Collation
xxix ; 26 cm ; 836 hlm
Series Title
-
Call Number
658.81 Kot m