DAFTAR ISI BAB 1 Management : objectives and tasks BAB 2 The Customer-led business BAB 3 Segmentation, Positioning and the marketing mix BAB 4 Strategic market planning BAB 5 Market dynamics and competitive strategy BAB 6 Building successful brands BAB 7 Innovation and new product development BAB 8 Pricing policy : delivering value BAB 9 Communications strategy BAB 10 Managing perso…
The articles assembled in this volume offer a fresh approach to analysing the problem of corruption in developing countries and the k means to tackle the phenomenon.