Marketing Management Edisi 11 | Perpustakaan STIE Eka Prasetya

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Marketing Management Edisi 11

Philip Kotler - Personal Name;

CONTENTS

Part 1 Understanding Marketing Management
Part 2 Analyzing Marketing Opportunities
Part 3 Developing Market Strategis
Part 4 Shaping the Market Offering
Part 5 Managing and Delivering Marketing Programs

BOOK REVIEW
As markets change, so does marketing. Marketing is no longer a company department charged with a limited number of tasks: managing advertising , sending out direct mail, finding sales leads,providing customer service.

Availability

My Library 658.81 Kot m

P01887S

Available

Detail Information

Series Title: -
Call Number: 658.81 Kot m
Publisher: : Prentice Hall., 2003
Collation: xxix ; 26 cm ; 836 hlm
Language: English
ISBN/ISSN: 0-13-0497150
Classification: 658.81
Content Type: text
Media Type: other
Carrier Type: -
Edition: Ed.11
Subject(s): Understanding Marketing Management
Analyzing Marketing Opportunities
Developing Market Strategis
Shaping the Market Offering
Managing and Delivering Marketing Programs
Specific Detail Info: -
Statement of Responsibility: -

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