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Marketing Management Edisi 11
CONTENTS
Part 1 Understanding Marketing Management
Part 2 Analyzing Marketing Opportunities
Part 3 Developing Market Strategis
Part 4 Shaping the Market Offering
Part 5 Managing and Delivering Marketing Programs
BOOK REVIEW
As markets change, so does marketing. Marketing is no longer a company department charged with a limited number of tasks: managing advertising , sending out direct mail, finding sales leads,providing customer service.
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