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E- Commerce Marketing

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CONTENTS

BAB 1 Marketing Connections
BAB 2 E-Commerce and E-Retailing
BAB 3 Building on Business Basics
BAB 4 Information Technology Basics
BAB 5 Effective Internet Communications
BAB 6 Marketing- Information Management
BAB 7 Meeting Customer Needs
BAB 8 Product and Service Planning
BAB 9 E-Commerce Distribution
BAB 10 Developing and Communicating Value and Price
BAB 11 E-Commerce Promotion
BAB 12 Developing an E-Commerce Business



BOOK REVIEW
Learn how to plan and market electronic Business products and online services in a flash. E-Commerce Marketing incorporates current examples and important topics from the world of e-commerce, immersing students in relevant and timely marketing practice.

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Availability

Detail Information

Series Title

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Call Number

658.8 Kle e

Publisher

Sumatera Utara : PT Indeks., 2005

Collation

ix ; 27 cm ; 312 hlm

Language

English

ISBN/ISSN

978-0-538-43808-8

Classification

658.8 Kle e

Content Type

text

Media Type

other

Carrier Type

-

Edition

Ed.1

Subject(s)

Marketing Connections
E-Commerce and E-Retailing
Building on Business Basics
Information Technology Basics
Effective Internet Communications
Marketing- Information Management
Meeting Customer Needs
Product and Service Planning
E-Commerce Distribution
Developing and Communicating Value and Price
E-Commerce Promotion
Developing an E-Commerce Business

Specific Detail Info

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Statement of Responsibility

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