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Marketing in venus

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DAFTAR ISI

BAB 1 Business Landscape and ITS Challenge
BAB 2 Principle 1 Information Technology Carries more emotional messages
BAB 3 Most Customers in this interactive world are WO-MEN
BAB 4 Most Competitive advantages are from “Feel” benefits
BAB 5 Customer Insight is the best tool to find out the customer’s hidden needs
BAB 6 Be Intuitive, not interpretative
BAB 7 Be Proactive, not reactive
BAB 8 Value –Creating Strategy
BAB 9 Your brand must have charisma
BAB 10 Emphaty has a significant contribution in service
BAB 11 Involve your customers in the business process
BAB 12 Involve your customers in the business process
BAB 13 View the market dynamically use infinite segmentation
BAB 14 Don’t forget to target the heart
BAB 15 Be Credible on your promise
BAB 16 TACTIC
BAB 17 Content is only basic, context is the real winning formula
BAB 18 Product or Service should be an experience
BAB 19 Pricing must be easy to understand
BAB 20 Community is the best channel
BAB 21 Personal conversation is the most effective communication
BAB 22 Relationship is the key of succesfull selling


BOOK REVIEW
Marketing in Venus sudah bergentayangan di kepala para penulis dan para kolega di markPlus &Co. sejak hampir dua tahun yang lalu. Kami belum bisa dengan cepat menyusunnya dalam sebuah buku karena kami masih terus menggali data, informasi dan konsep-konsep yang akan mendukung kerangka konseptual dari model terbaru kami ini.

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Detail Information

Series Title

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Call Number

658.8 ker m

Publisher

Sumatera Utara : PT Gramedia Pustaka Utama., 2003

Collation

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Language

Indonesia

ISBN/ISSN

979-22-0203-x

Classification

658.8 ker m

Content Type

text

Media Type

other

Carrier Type

-

Edition

Ed.1

Subject(s)

Business Landscape and ITS Challenge
Principle 1 Information Technology Carries more em
Most Customers in this interactive world are WO-ME
Most Competitive advantages are from “Feel” benefi
Customer Insight is the best tool to find out the
Be Intuitive, not interpretative
Be Proactive, not reactive
Value –Creating Strategy
Your brand must have charisma
Emphaty has a significant contribution in service
Involve your customers in the business process
View the market dynamically use infinite segmentat
Don’t forget to target the heart
Be Credible on your promise
TACTIC
Content is only basic, context is the real winning
Product or Service should be an experience
Pricing must be easy to understand
Community is the best channel
Personal conversation is the most effective commun
Relationship is the key of succesfull selling

Specific Detail Info

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Statement of Responsibility

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