Text

Advertising

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DAFTAR ISI
BAB 1 Advertising and the marketing function
BAB 2 The Advertising Department
BAB 3 Types of Advertising
BAB 4 The Advertising agency
BAB 5 Advertising media : above-the-line
BAB 6 Advertising media : below-the-line
BAB 7 Sales promotion
BAB 8 Sponsorship
BAB 9 Direct mail and direct response
BAB 10 Exhibitions
BAB 11 Copywriting
BAB 12 Corporate Advertising
BAB 13 Corporate Identity
BAB 14 Exhibitions
BAB 15 Advertising Research
BAB 16 Law and Ethics of Advertising
BAB 17 Planning and Executing an advertising campaign
BAB 18 The Advertiser and The Internet


BOOK REVIEW
This book is a practical guide to an important business discipline. Advertising is above all a practical affair. While marketing drives products and services towards the consumer, advertising helps to drive the consumer towards the product at the point of sale. Unless this happens, there can be no hope of making a profit from the product or achieving success for the business.

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Availability

Detail Information

Series Title

-

Call Number

659.1 Jef a

Publisher

Yogyakarta : Pearson Education Limited., 2000

Collation

xxi ; 24.3 ; 394 hlm.

Language

English

ISBN/ISSN

0 273 63435 6

Classification

659.1 Jef a

Content Type

text

Media Type

other

Carrier Type

unspecified

Edition

Ed.4

Subject(s)

Advertising

Specific Detail Info

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Statement of Responsibility

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